In a massive survey of thousands of voters, we found the working class trusts mainstream news sources less than the overall population – and they use YouTube and TikTok more.
1. You may have covered this already but I would also include Substack which has 30 million monthly subscribers with 3 million paid subscriptions (2024 numbers).
By comparison, Truth Social has 3 million paid subscriptions with 5 million monthly subscribers. Substack however, is focused on news content and has attracted talent from ABC, MSNBC, CBS and CNN, as well as, political commentators of all stripes.
2. The beauty of these platform models is that distribution of messaging no longer requires a network news or circulation format. Essentially, you no longer have to wonder if a press release will either get picked up or lost in the news saturation of the day. You control the message, the timing and the distribution straight to the elector/constituent: allowing you to publish your works for consistency of message.
3. Democratic candidates and congressional members who have official Youtube, Tiktok and Substack accounts, can build out their press contact lists to include NPR, local press and influencer subscriptions. This can either be done by invitation and/or listed as additional contact points in traditional press releases.
Something to keep an eye on is the app 'Nextdoor' . They recently entered a partnership to platform local news agencies on-line. I don't know where it's headed but it could prove to be a good communications model, despite their rocky history. I'd keep it on your radar to see if it takes off.
We must protest on Thursday because “Good Trouble Lives On”. The memory of Troy, AL native John Lewis will be honored to have you participate in this manner. Here are signs for you to print. https://hotbuttons.substack.com/p/protest-signage-free?r=3m1bs
1. You may have covered this already but I would also include Substack which has 30 million monthly subscribers with 3 million paid subscriptions (2024 numbers).
By comparison, Truth Social has 3 million paid subscriptions with 5 million monthly subscribers. Substack however, is focused on news content and has attracted talent from ABC, MSNBC, CBS and CNN, as well as, political commentators of all stripes.
2. The beauty of these platform models is that distribution of messaging no longer requires a network news or circulation format. Essentially, you no longer have to wonder if a press release will either get picked up or lost in the news saturation of the day. You control the message, the timing and the distribution straight to the elector/constituent: allowing you to publish your works for consistency of message.
3. Democratic candidates and congressional members who have official Youtube, Tiktok and Substack accounts, can build out their press contact lists to include NPR, local press and influencer subscriptions. This can either be done by invitation and/or listed as additional contact points in traditional press releases.
There I go again...my two cents.
Thanks for your perspective, Wanda!
Something to keep an eye on is the app 'Nextdoor' . They recently entered a partnership to platform local news agencies on-line. I don't know where it's headed but it could prove to be a good communications model, despite their rocky history. I'd keep it on your radar to see if it takes off.
We must protest on Thursday because “Good Trouble Lives On”. The memory of Troy, AL native John Lewis will be honored to have you participate in this manner. Here are signs for you to print. https://hotbuttons.substack.com/p/protest-signage-free?r=3m1bs
Misinformation and disinformation is trouble for Democracy because of its impact on the working class…I would appreciate your thoughts on this:
https://open.substack.com/pub/thenewdealsghost/p/democracy-depends-on-tik-tok?r=6rdx2&utm_medium=ios
Thank you for your perspective! We hope you keep following along to learn more about this project.
How do you define working class?
Thanks for your question! We discuss the definitions of working class in a past newsletter here: https://substack.com/@workingclassproject/p-161604728