To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.
We are conducting focus groups in nearly two dozen states with working class voters from all backgrounds and demographics. We’re gathering online research from thousands of participants in long-term studies. We’re doing a comprehensive media consumption survey to understand how and where working class voters get information. And we are already underway with quantitative research that will continue throughout this project, to track sentiment on major issues over time.
This project is led by former New Orleans Mayor Mitch Landrieu and the team at American Bridge 21st Century. Throughout this project, we will be taking what we hear from across the country and sharing new and unique insights from this comprehensive research — as well as practical recommendations for how to use what we’ve learned to be more successful in appealing to this critical segment of Americans who will shape the future of American politics.
Every week, we will send new Substack posts with what we’ve learned on a variety of topics — how these voters feel about the Democratic and Republican parties, how they are experiencing the economy and Trump’s return to power, how they view Elon Musk, and what they are looking for from their local and national leaders. We also will feature essays from Mitch and other leaders in this project with their own views of how to take what we’re hearing and turn it into a plan of action. And we’ll go live to talk through what we’ve learned with some of the leading voices and strategists in the Democratic Party.
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