New Midwest Focus Groups: Midterm Opportunities for Democrats Among Working Class

In Iowa, Nebraska and Kansas focus groups, working class voters expressed ongoing economic concerns and distaste for Republicans in Congress.

Sep 12 • 

The Working Class Project

22

7

August 2025

What 2024 Non-Voters Told Us About Why They Didn’t Vote – and What Democrats Can Do to Win Them Back

In focus groups specifically with working class voters who didn’t vote in 2024, we heard disaffection and defiance – and belief that government and…

Aug 6 • 

The Working Class Project

18

11

July 2025

How Six Working Class Voters Have Shifted Their Views Over the Past Four Months – and What They Say Democrats Could Do to Earn Their Votes

In our months-long discussion boards with the same working class voters, we’ve seen meaningful shifts on the economy and affordability, offering a…

Jul 30 • 

The Working Class Project

17

11

VIDEO BRIEFING: How to Reach Working Class Voters Through the Platforms and Media They Use Most

Watch now | We're sharing the findings of our massive survey of how thousands of working class voters consume media and information, and where, how, and…

Jul 23 • 

The Working Class Project

8

2

10:08

What Platforms Do Working Class Voters Use to Get News and Information – And Do They Trust Any of It?

In a massive survey of thousands of voters, we found the working class trusts mainstream news sources less than the overall population – and they use…

Jul 16 • 

The Working Class Project

13

8

Deep Dive: Where Working Class Voters Get Information, and How and When to Reach Them

In a massive survey of thousands of voters, we wanted to learn more about how voters consume information, and what sources of information working class…

Jul 9 • 

The Working Class Project

21

5

NEW POLL: Working Class Voters on the GOP’s ‘Big Beautiful Bill’

Working class voters oppose the GOP bill, think it overwhelmingly hurts them while helping the rich, and find messages about health care impacts and tax…

Jul 1 • 

The Working Class Project

13

4

June 2025

Live Chat with Ian Sams and Molly Murphy on the Latest from The Working Class Project

On the 'One Big Beautiful Bill,' populist messaging, and possible war with Iran

Jun 19 • 

The Working Class Project

, 

Molly Murphy

, and 

Ian Sams

10

1

31:24

What Do Working Class Voters Think About Billionaires and Populist Messaging?

Across months of focus groups and online qualitative research, voters express admiration and respect for wealth and work – they just want things to be…

Jun 10 • 

The Working Class Project

17

17

What Most Concerns Working Class Voters About the “One, Big, Beautiful Bill” – and What Dem Message Works?

In open-ended online discussion boards, working class voters expressed serious concerns with the bill's impacts on Americans' health care.

Jun 3 • 

Ian Sams

 and 

The Working Class Project

17

10

May 2025

Working Class Weekly: What Do Black Working Class Voters Say About the Democratic Party?

What we’ve heard in seven Black voter focus groups across five states.

May 28 • 

Ian Sams

 and 

The Working Class Project

15

24

Working Class Weekly: New Findings from Latino Focus Groups in the Rio Grande Valley

We heard from 17 Latino men and women in McAllen, Texas, last week. What did they say about the Democratic Party?

May 20 • 

Ian Sams

 and 

The Working Class Project

24

28